![]() “What could we do in their place? What technology can we provide that actually enhances the experience that we all have with our notebooks all day long? And what they've done is truly remarkable.” “Our design team has taken on the challenge to move forward and say what if we get rid of them?” Schiller said. Introduced in 2016 with the refreshed MacBook Pros, Phil Schiller, ex-SVP of worldwide marketing recently turned “Apple Fellow,” dismissed the function keys (and simultaneously the media and system settings keys mapped to the function keys) as 45-year-old technology that needed reinvention. I hope to god, Apple kills the Touch Bar on all of its laptops. It's no exaggeration when I say most people hate the Touch Bar as much as they hated the butterfly keyboards. There’s seemingly little downside to new MacBooks powered by Apple silicon ( they even emulate x86 apps using Rosetta 2), except maybe one thing: keeping the Touch Bar.Ĭome tomorrow, I hope to god, Apple kills one of the last physical vestiges of design arrogance from the last decade and goes back to the humble row of function keys. I’m excited as hell for the MacBook Pros since I’m in desperate need of a new one. There’s also the potential for Apple to integrate many of iOS’s privacy features, AI / machine learning techniques using the Neural Engine, and potentially even features like Face ID.īloomberg’s Mark Gurman says production ramps in the supply chain suggest Apple silicon is coming to the 13-inch MacBook Air and both the 13- and 16-inch MacBook Pro. This means Macs - particularly MacBooks - could see major leaps in real- use battery life. Apple silicon now rivals (in many cases even surpasses) Intel’s chips on performance, while being more power-efficient. Apple’s roadmap for Macs won’t be impacted by Intel’s delays. The benefits of ditching Intel are numerous. It’s the day before Apple’s special event (the last one of the year?) where the company is expected to blow the lid off new Macs powered by Apple silicon.Īt WWDC, Apple made the big announcement that it has a two-year plan to transition Macs away from Intel processors to its own custom chips based on the SoCs (system on a chip) that it's designed for iOS devices for a decade.
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